The Market Research App will help you get important information about an upcoming or past research project. It's a convenient and easy-to-use online tool for problems involving sampling and statistical significance.

  • Need to know the margin of error for a study? ... No problem.
  • Need to know how large your sample has to be? ... Simple.
  • Are differences between percents or means statistically significant, or are they just fluke? ... Elementary.

The Market Research App can be used from your desktop or mobile device. It's easy! Just make a selection and fill in the blanks. Each menu selection is clearly explained in the help section. You'll know the exact wording to use when reporting results or talking with clients.

 Try it out for free.

Here's what the menu looks like: Look over the menu selections to see what each one offers.

 

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Market Research App
Market Research App
 
       

 

 

 

 

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The Market Research App is similar to the Statistics Calculator except 1) it's geared to market research, 2) no installation is necessary so it can be accessed anywhere (including your mobile device), and 3) and it's less expensive.

The app uses a simple fill-in-the-blank interface, and there's help to explain each of the inputs and how to interpret the results. It gives you the exact wording that can be used in a report. For example, here's the form to find the sampling error (i.e., margin of error) for a study of a given sample size.

Take the guesswork out of market research decisions. Sign up for a free 5 day trial to the Market Research App. If you decide to continue, it's only $9.95 for a 3 month subscription (about 11 cents a day).

 

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