The New Widget Market Research Survey

A month ago we gave you a prototype of our widget to test and use in your home. Please complete this short survey to give us your honest opinions about the marketability of the widget.

Overall, how favorable or unfavorable is your opinion of the widget?

     Poor
     Fair
     Good
     Very good
     Excellent

What do you like most about the widget?

What do you like least about the widget?

How often do you think you'd use the widget over the next year?

     Once a week or more
     2-3 times a month
     Once a month
     Every 2-3 months

     2-3 times a year
     Once a year or less
     Never

How interested would you be in buying this new widget if it were within your budget?

     Not at all interested
     Not very interested
     Not sure
     Somewhat interested
     Extremely interested

About how much would you expect to pay for a new widget?

Overall, what would be the THREE most important factors in choosing a widget?

     Low price
     Good value
     High quality construction
     Good warranty & service
     Recognized brand name

     Shopping convenience
     Good sales representative
     Broad selection of accessories
     Don't know
     Other

In your opinion, what would be the best way to advertise the widget?

     Television
     Radio
     Magazine
     Newpaper

     Internet
     Display in store
     Other

Thank you for completing this survey!