My name is David Walonick and I'm a retired statistics professor from the University of St. Thomas in St. Paul, Minnesota. I originally wrote Survival Statistics for my students, but then realized how important the information was to everyone.

If you're conducting a survey then you need to learn statistics. If you're marketing a product or service you need statistics. In fact, in just about every segment of our society it's important to understand statistics.

Statistics has gotten a bum rap!

Everyone can easily understand the basic concepts of statistical analysis. It's not like the old days where you had to memorize formulas and do a lot of arithmetic.

Survival Statistics focuses on concepts... not formulas. Sure, the formulas are there for those who want them, but it's much more important that you know:

• what statistic you need for a given situation.
• how to interpret a statistic
• how to make a statement with a statistic

That's what Survival Statistics is about. It's written in plain English to teach you the concepts of statistical methods. It discusses important issues like validity, reliability, hypotheses, types of data, the basic statistical analysis techniques, and much more. It has everything you need to know to conduct a research project.

Here's what a few readers said:

Dr. Walonick, just finished reading your book and I can say without a doubt that it is the finest treatment of statistics that I have encountered in the last 25 years. You have managed to hit all the key points with selective elaboration that is just fantastic. Survival Statistics is now my chief reference and I am really pleased.

Matthew O'Rourke

David, Very nice book! You have included topics from several other areas that really make this one of the most useful references I have seen. I keep it on my computer where ever I go.

Bruce DeRuntz, CQE, CSIT
Southern Illinois University
Department of Technology

Dr. Walonick, I found your book more useful than the over $100 business research methods textbook that my professor was using. I was able to use your book to put a survey together, do the research and write my paper with ease. I shared my copy of Survival Statistics with my professor and I recommended she use your book. Consequently, I have graduated and my professor is using your book for her Summer class. Thanks!

Azeem Sikandar, Regional Manager
AutoZone
New York City Region
 

Would you like to see a sample from Survival Statistics?

One chapter of the book is available as a free tutorial and will teach you how to design and conduct a survey. The tutorial is packed with information. My favorite section is "The Meaning of Significance." Actually, this section is from a different chapter of Survival Statistics, but I thought it was so important that I included it in this tutorial. You see, it took me many years to figure out what statisticians really meant when they used the words "statistically significant"...and you'll learn it in five minutes...guaranteed!

Designing Surveys and Questionnaires

Survival Statistics covers all the topics associated with the research process, not just survey design. It teaches you the basics concepts involved in conducting research. The writing is clear, easy to understand, and concise. Would you like to learn more about:

       • Basic Types of Research Designs
       • Goal Definition
       • Research Questions, Hypotheses, and Null Hypotheses
       • Validity and Reliability
       • Variability and Error

Want to see more?

I hope so!

Click here to download a few topics from the first chapter "Basics Research Concepts", or type your email address and our auto-responder will email them to you

Check out the Table of Contents. Everything is there. Survival Statistics is guaranteed to teach you all the basic statistical techniques without pain. Even advanced statistical concepts are easily understood.

Table of Contents

After you've had a chance to review the free topics from Survival Statistics, we know you'll want to order a copy.

But we also understand that you might be reluctant to order the complete book without first seeing it. That's why we're making this 100% money back offer. Order Survival Statistics for the special price of $29.95. Read it. If you're not completely satisfied with the book, just let us know and we'll refund every penny. You risk nothing!