Survey Research Cost Considerations

Both beginning and experienced researchers often underestimate the cost of doing questionnaire research. Some of the most common costs are:

Task	Cost
Cover letter and questionnaire design & typing
Purchasing mailing list cost (if necessary)
Addressing mailing envelopes
Following up on non-respondents
Cover letter and survey printing costs
Envelope costs (both ways + more)
Postage costs (both ways + more)
Incentives
Data entry and verification
Statistical analysis software
Distribution of the final report