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As a general rule, long questionnaires get less response than short questionnaires. However, some studies have shown that the length of a questionnaire does not necessarily affect response. More important than length is question content. A subject is more likely to respond if they are involved and interested in the research topic. Questions should be meaningful and interesting to the respondent.

When conducting Internet surveys, try to make the pages short enough so they appear in one screen that requires minimal scrolling. Respondents answers are recorded only when a submit button is pressed. If your pages are too long, and the respondent doesn't complete a page, their answers for that page will not be captured.

 

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