Previous Table of Contents

Next

 

A good questionnaire makes it convenient for the respondent to reply. Mail surveys that include a self-addressed stamped reply envelope get better response than business reply envelopes. Some investigators have suggested that people might feel obligated to complete the questionnaire because of the guilt associated with throwing away money--that is, the postage stamp. Others have pointed out that using a business reply permit might suggest advertising to some people. Another possibility is that a business reply envelope might be perceived as less personal.

A meta-analysis on 34 studies comparing stamped versus business reply postage showed that stamped reply envelopes had a 9 percent greater aggregate effect than business reply envelopes. In another meta-analysis on nine studies, an aggregate effect of 6.2 percent was found.

 

Previous Table of Contents

Next

Home

Copyright 2017 StatPac Inc., All Rights Reserved