StatPac has over 35 years experience providing survey design and data analysis services to thousands of businesses and institutions in the private and public sectors. We offer the most comprehensive tables and the fastest turnaround in the industry. Our prices are fair and competitive.

Most of our work involves Internet surveys. A typical job would be: A client provides us with a MS Word document of the survey questions. From that we estimate the cost. When approved, we create a Web survey and host it on one of our servers. Some clients ask us to email the survey invitations, while others prefer to do it themselves. At the completion of the survey we prepare topline and banner tables and give you the reports as MS Word documents.

WHAT IS THE COST?

The cost to prepare a Web survey depends mostly on the number of questions in the survey, as well as the complexity of the survey. Things like branching, piping, and question rotations take more time and increase the cost.

In order to give an accurate estimate, we have to see the actual survey. More often than not, we hear "there are only 25 questions", but when we examine the actual survey, there are really parts a, b, c, etc. for many of the questions. In terms of preparation time, these are separate items, even though the numbering on the survey refers to them as the same question.

To a large degree, cost is affected by the number of changes required after the Web survey has been prepared. Some things are very easy and inexpensive (e.g., wording changes to questions or response choices). Others, such as adding new questions or changing the order of questions, can be time consuming and costly. The most efficient way to control cost is to make sure the survey has been given final approval by the appropriate people before giving the document to us.

A typical Web survey with less than a 100 items will cost between $1,000 and $3,000. Unlike other survey methods, the number of respondents does not affect the cost. Once a Web survey has been deployed, the cost to collect data is the same whether there are 10 or 10,000 respondents..

HOW ARE POTENTIAL RESPONDENTS CONTACTED?

Often, we are asked to email invitations to participate in the survey. We can make the return address appear to have come from you or your client. If we send the invitations, we can also track who responded and who didn't. This allows us to send follow-up invitations to only people who did not respond to the first invitation. Asking us to email the invitations typically adds a few hundred dollars to the cost depending on the size of the list. The actual list of email addresses must be provided by you and you must have a prior relationship with the people on the list (or they must have agreed to receive a mailing from you). In other words, we will not participate in unsolicited email (spam). We do not provide any email lists.

The body of the email is also written by you. This is often an afterthought for many of our clients but it should be one of your highest priorities. Spam filters are becoming increasingly aggressive and many valid emails are being flagged as spam... even though they're not. Potential respondents can't participate in your survey if they don't see your invitation. There are many free online spam checkers and we strongly recommend that you check your email's spam score before sending it to us. If necessary, we can rewrite emails but it is often quite expensive as it involves a lot of trial and error testing.

WHERE WILL YOUR SURVEY BE HOSTED?

We will host your survey on one of our four secure servers. About 90% of all responses to an email invitation happen within three days. Follow-up invitations to non-responders are typically sent a week after the original invitation, and most online surveys are done in two weeks.

WHAT KIND OF SECURITY DO YOU HAVE?

Web surveys are usually anonymous. This means that nobody knows who completed a particular survey. There are three ways to make a survey non-anonymous. The first is to send email invitations that contain a tracking or ID number. When the respondent clicks on the link in the email, their ID number will be recorded with their responses to the survey. The second is to ask the respondent for identifying information as part of the survey itself. The third is to provide potential respondents with a unique password they can use to access the survey. All three methods allow us to identify how a particular respondent answered the survey. If none of these methods are used, the survey will be anonymous. A confidential survey is one where you know who responded but you "promise not to tell anyone". If you use one of the above methods, your survey can still be considered confidential.

Web surveys can also be secure by using SSL technology. This means that the data is encrypted when it travels from the respondent's browser to the hosting server. The only time you might need SSL is when the survey itself contains questions that identify the respondent. If the survey questions do not contain any identifying information then SSL is usually not necessary. We can provide SSL on any of our servers.

When we host a survey on one of our servers, then the data is stored in a folder that cannot be accessed by anyone except us. We keep the data on our server until the survey is closed. While the survey is open, the data is backed up to a different location every day. After we have delivered the data and final reports to you, the data is removed from our server and we keep no copies of it. Upon your request, we can keep the data for up to one year.

HOW LONG DOES IT TAKE TO GET THE FINAL REPORTS?

While the survey is live, we will be preparing the commands to create the topline and banner tables reports. So in most cases, we can provide final reports the day after the survey closes.

HOW DO I GET AN ESTIMATE OF THE COST?

It's easy to get an estimate of the project costs. For a rough estimate, all we need is a Microsoft Word document of the survey. If you want a firm bid, then we will need additional information (e.g., your specific reporting requirements).

For More Information Contact:

David S. Walonick, Ph.D.
(507) 366-1201
david@statpac.com

 

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